0 Mi Shivajiraje Bhosale Boltoy sets new record for biggest opening weekend for a Marathi film

Nets Rs. 1.5 Crores box ofice in its opening weekend

Mumbai, 7th April 2009: Eros International’s Mi Shivajiraje Bhosale Boltoy cast its spell at the box office over the weekend, shattering the record for the biggest opening weekend for a Marathi film. The film, an Everest Entertainment and Mahesh Manjrekar co-production debuted in theatres across Maharashtra on 3rd April with an impressive Rs. 1.5 crores net box office collection with the film opening in 139 screens.

The Maratha maharaja is currently ruling the box office and is enjoying the kind of hysteria unprecedented for a Marathi film. Touted as the first hit of the year, the film is promising to leave its Hindi counterparts behind with its successful innings at the box office. Mi Shivajiraje Bhosale Boltoy is being received with great enthusiasm across Maharashtra with public gatherings outside theatres in Sangli, Kolhapure etc in support of the film.

Commenting on the opening, Producer Sanjay Chhabria, Everest Entertainment said, “We knew we had a fantastic movie in our hands but the nature of mass hysteria around the release has been overwhelming. Marathi films usually pick up through word of mouth and don’t enjoy instantaneous success and the incredible opening that this film has received. This kind of response is a huge bolster for the future of Marathi cinema”.

Eros International has released Mi Shivajiraje Bhosale Boltoy not just across Maharashtra but also other territories in Gujarat, Marathwada (Nizam), CP and Belgaum, setting new standards in the scale for a Marathi film release. Directed by Santosh Manjrekar and starring the cream of Marathi cinema – Mahesh Manjrekar, Sachin Khedekar, Suchitra Bandekar, Priya Bapat, Abhijit Kelkar, Siddharth Jadhav and Bharat Dhabolkar, the film revolves around the story of Dinkarrao Bhonsale (Sachin Khedekar) who shares his surname with the famed Maratha ruler (Mahesh Manjrekar) but that’s where the similarities end. In this light yet thought provoking and sensitive drama, Mi Shivajiraje Bhonsale Boltoy is an amazing story of an underdog’s fight against evil in society to establish his identity and keep his pride.

www.msrb2.erosentertainment.com

About Eros International plc

Eros International is a leading integrated studio in the rapidly growing Indian media and entertainment sector, involved in the production, acquisition and distribution of filmed entertainment content across current and emerging formats including cinemas, home entertainment, television and new media.

Established in 1977 with a vision to become the gateway for Indian content worldwide and Hollywood content in India, Eros has over three decades of market leadership in creating a global platform for Indian cinema. Strong globally recognised brand, extensive distribution network and an unrivalled library of over 1,900 films render Eros a steadfast market positioning today. In 2006 Eros became the first Indian media company to get listed on AIM, LSE. Eros operates in 5 continents and over 50 countries with diversified assets and worldwide offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man.